Description

As a Marketing Executive, you will play a key role in driving marketing initiatives, conducting market research, developing marketing plans, and managing campaigns that align with business goals. You will collaborate with cross-functional teams to ensure seamless execution and deliver measurable results.

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Proven experience in a marketing role, preferably in a corporate environment.
• Strong analytical skills and ability to interpret data.
• Exceptional communication and interpersonal skills.
• Creative mindset with the ability to think outside the box.
• Proficient in digital marketing tools and platforms.
• Ability to work independently as well as part of a team.

Job Responsibilities

Marketing Planning & Strategy

• Develop and execute marketing plans tailored to company objectives and target audiences.
• Create marketing calendars and align plans with cross-departmental initiatives.
• Set clear KPIs for campaigns and monitor progress toward goals.

Market Research & Analysis

• Conduct market research to identify customer needs, market trends, and competitor strategies.
• Analyze market data to recommend new opportunities and improvements.
• Generate reports and insights to support data-driven decision-making.

Campaign Planning & Management

• Plan, implement, and manage multi-channel marketing campaigns, including digital, social media, email, and offline marketing.
• Collaborate with designers, content creators, and other stakeholders to produce high-quality marketing materials.
• Monitor campaign performance and optimize for better results.

Content & Branding

• Ensure all marketing content aligns with brand identity and messaging.
• Assist in content creation, including blogs, email newsletters, social media posts, and advertising copy.
• Coordinate with the creative team to develop visuals, videos, and other promotional assets.

Stakeholder Coordination

• Work closely with the sales team to align marketing initiatives with sales objectives.
• Coordinate with external vendors, agencies, and partners to ensure timely and effective execution of campaigns.

Performance Tracking & Reporting

• Track the effectiveness of marketing efforts and produce detailed campaign performance reports.
• Provide actionable recommendations to improve future campaigns and strategies.
• Stay updated on the latest marketing trends, tools, and best practices.