Description

We are seeking an experienced and results-driven Media Buyer to join our marketing team. The ideal candidate will be responsible for planning, executing, and optimizing paid campaigns on Meta platforms (Facebook, Instagram), Google and any other platform to achieve client goals. This role requires a strong understanding of digital advertising, audience targeting, and performance metrics to drive ROI and meet KPIs.

Google and/or Meta Certifications are a plus 

Job Responsibilities

Campaign Strategy & Planning

• Develop comprehensive media buying strategies tailored to client objectives.
• Research and analyze target audiences, competitor performance, and market trends.
• Identify the best ad placements, formats, and platforms to achieve campaign goals.

Campaign Execution & Management

• Set up, monitor, and manage paid ad campaigns on Meta platforms and Google Ads.
• Conduct keyword research, audience segmentation, and A/B testing to optimize performance.
• Monitor ad performance and ensure campaigns stay within budget.

Performance Optimization

• Analyze campaign performance metrics (CTR, CPC, ROAS, etc.) and generate actionable insights.
• Continuously optimize ad copy, visuals, and targeting for improved performance.
• Adjust bids, budgets, and strategies to maximize ROI.

Reporting & Analytics

• Prepare detailed performance reports with actionable insights for internal and client use.
• Use analytics tools like Google Analytics, Meta Ads Manager, and third-party platforms to track and measure campaign success.

Collaboration & Coordination

• Work closely with the creative team to develop compelling ad creatives and messaging.
• Stay updated on Meta and Google Ads policies, best practices, and industry trends.
• Coordinate with account managers to ensure client satisfaction and goal alignment.